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Project Summary: Challenge: Explore four messaging options for a shelf-talk (stated below each row to the left). Solution: Provide a wide range of verbal and visual options within the exploratory, offering seemingly limitless mix-and-matching. Note the many ways the products are depicted both inside and outside the frame…the range of headlines, some of which could be taglines and even campaignable themes across all media…the die-cut options…all while keeping to color palettes that would stand out in a store aisle. I wrote and designed all these options within two days of the input—while a separate creative team had already been working on it for more than a week with no review date yet set. Concept: Keith Gillespie Copywriter: Keith Gillespie Art Director: Keith Gillespie Agency: Ferrara & Company

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