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Project Summary: Challenge: Use a trade ad to tell pharmaceutical companies that QTI is a leader in solving compliance-related problems—fixing seemingly unfixable problems in the pursuit of FDA approval. Solution: Use an unexpected, interruptive, yet on-strategy visual metaphor for an "off" drug coming into perfect balance. Concept: Keith Gillespie Copywriter: Keith Gillespie Art Director: Keith Gillespie Agency: Gráfica Group

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