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Project Summary: Challenge: "Show us how you would advertise Nalfon 200," a prescription foot pain medication. Solution: Create a short, uniquely branded—and memorable—headline that quickly outlines the problem/solution. Then immediately pay it off with a straightforward tagline-like summary: The prescription-strength answer to foot pain. This solution is highly campaignable across all media. It even had an outside chance of entering the cultural vocabulary. Unfortunately, the prospective client decided to go with a group with more pharmaceutical experience, even though we "presented the best creative." Concept: Keith Gillespie Copywriter: Keith Gillespie Art Director: Keith Gillespie Agency: Christensen Tamburri Communications

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