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Project Summary: Challenge: Create an ad campaign that re-introduces Veelok indoor/outdoor carpet to the trade…also giving them ideas about Veelok uses and potential sales opportunities. Solution: Use the carpet itself to further the idea of "take another look." Each ad in the campaign pushed a different carpet benefit, with a related image cut from the actual material. The body copy was written to compliment the creative theme as well. For example, the tractor ad says it's "outstanding in any field" and the fish ad talks about needlepunching and how it's therefore "difficult to hook" or snag. Concept: Keith Gillespie Copywriter: Keith Gillespie Art director: Keith Gillespie Agency: QLM Marketing

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