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Project Summary: Challenge: Announce an upcoming "Change A Light" savings promotion on Energy Star-qualified light bulbs. Solution: Create an interruptive image that would stand out from more ordinary energy-type advertising. Something that would catch attention yet be on-strategy to the savings message. This idea of "treating yourself" (1) acknowledges an out-of-the-ordinary effort and (2) implies that the indulgence will make you feel good, too. The headline works hard as well, starting with a call to action and ending with the subject at hand, "home energy savings." Concept: Keith Gillespie Copywriter: Keith Gillespie Art Director: Keith Gillespie Agency: Gráfica Group

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