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Project Summary: Challenge: Create a tonally appropriate presentation template for a new business presentation about Hefty Zoo Pals paper plates. Solution: Animated children interacting with the plates, reinforcing to the brand people that kids will have fun with this new product, and the agency's approach to marketing it will take that tone, too. The opening slides contained a sequence of plates replacing the "Q" in the QLM logo beside the girl sitting on "Marketing." It ultimately zoomed down to the slide you see at far left. Concept: Keith Gillespie Art Director: Keith Gillespie Agency: QLM Marketing

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