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Project Summary: Challenge: Create a capabilities brochure that would introduce a new display company. It was fairly unique at the time, being a fledgling subsidiary of a corrugated box manufacturer. Solution: Connect the subject of Point of Sale displays to the company's "points of difference"—what made them special and stand out in the industry. Using the theme "The Point of Difference in Point of Sale," I worked with ownership to outline those differences and construct a spread based on each major difference. I was later told that one prospect thought the company had been in business for years and asked about acquiring it, not understanding the company had just barely opened its doors. Concept: Keith Gillespie Copywriter: Keith Gillespie Agency: By the Light of the Moon

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