Challenge: Re-conceive this current 1-page website, including structure, design, copywriting and Search Engine Optimization:



Solution: First I analyzed local competitors' sites and interviewed The Office Complex' owner. Then I did thorough research on possible SEO interests and phrases.

Armed with that foundation, I developed the site's structure.

Next, I developed the graphic tone of the site, creating a more rural/family feel to stand apart from the steel-and-glass slickness of the competition and appeal a different audience.

I then wrote the copy with the SEO, research and established graphic tone in mind, and programmed the finished site.

(Incidentally, if you're looking for Princeton office space for rent, we highly recommend The Office Complex!)



Concept: Keith Gillespie
Search Engine Optimization: Keith Gillespie
Copywriter: Keith Gillespie
Art Director: Keith Gillespie
Programmer: Keith Gillespie