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Project Summary: Challenge: Create a regional Web site for Newark International Airport, based on the national Marriott template. Solution: Using the basic look-and-feel of the national template, I designed a Web site specifically covering in-depth the Newark International Airport property. I designed and wrote it with organic Search Engine Marketing in mind, conducting a full analysis of ideal search terms. I went to the property and photographed various rooms and areas. And I coded the entire Web site myself. I have also created Search Engine Marketing campaigns—always trying to get the content to follow the research—for Novartis, Log Cabin and Pfizer, as well as other northeastern Marriott properties. Concept: Keith Gillespie Copywriter: Keith Gillespie Art Director: Keith Gillespie Search Engine Marketing: Keith Gillespie Coding: Keith Gillespie Agency: JonEvan Marketing Group

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