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Project Summary: Challenge: Create a flash banner to announce Change A Light savings. The design had to be comprised of three parts: (1) a rotating top banner, (2) a static side banner, and (3) something that would float up a Web page from the static banner to the top rotating banner. Solution: Make that floating element the Energy Saver bulb itself—the subject of the promotion. But why would a bulb be floating? …Because someone who is in love with the savings is blowing a kiss to the savings banner above! Concept: Keith Gillespie Copywriter: Keith Gillespie Art Director: Keith Gillespie Agency: Gráfica Group

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