< Return to main portfolio page

Project Summary: Challenge: Create a direct mail piece targeting Range Rover owners, inviting them to a $5,000, one-week driving adventure in Aspen, Colorado. Solution: Use carefully crafted language to both present the itinerary and make the offer irresistibly special. It required a certain tone, mixing quality and adventure—the very attributes of the Range Rover brand and, by extension, Range Rover owners. The mailing was a tremendous success, selling out the event within a few days (one recipient overnighted his check upon receiving the brochure, concerned he'd miss out on something that sounded so amazing and exclusive). Concept: Keith Gillespie Copywriter: Keith Gillespie Agency: QLM Marketing

	475 Wall Street  •  Princeton, NJ  •  609.683.4004 © 2010 JonEvan Marketing Group. All brands and corporations mentioned herein retain their own legal copyrights, trademarks and standards.