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Project Summary: Challenge: Create postcards for a local fitness club, emphasizing two facts: (1) the club had very limited, personal membership and (2) it had state-of-the-art equipment that could guide members through their workouts, "remembering" and adjusting workouts automatically the next time they came in. Solution: I isolated each of these points for separate mailings, using simple, bold images and attention-getting headlines. Concept: Keith Gillespie Copywriter: Keith Gillespie Art Director: Keith Gillespie Agency: QLM Marketing

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