< Return to main portfolio page

Project Summary: Challenge: Create a brochure that sales reps could use during doctor presentations, arguing for complete diagnostics using the VITROS system. Solution: Keeping to strict corporate standards, I introduced the sales proposition on the cover, and showed a relieved patient/family rather than the drier, more medical imagery used in the past. (Their tag line is "Do more. For life," and so I wanted to show relief/love/ultimate product benefit...life.) Concept: Keith Gillespie Copywriter: Keith Gillespie (cover only) Art Director: Keith Gillespie Agency: Gráfica Group

	475 Wall Street  •  Princeton, NJ  •  609.683.4004 © 2010 JonEvan Marketing Group. All brands and corporations mentioned herein retain their own legal copyrights, trademarks and standards.