Challenge: Ceate a jingle to remind summertime radio listeners that a Sunoco Food Market is always nearby while they're driving around, enjoying their summer activities.

Solution: Write free-and-easy aspirational lyrics with a "Catch the Sun" hook—and an "it's so easy when you're on the run" benefit statement.

(I wrote the lyrics first, then a composer set the words to original music.)

I tried to write it more like a song than a jingle…although I did manage to get the client's name mentioned five times!



Concept: Keith Gillespie
Copywriter: Keith Gillespie
Agency: Geraghty & Roman