Challenge: Create a jingle that reminds summertime radio listeners that an Aplus Mini Market is always nearby. It had to be built around a baseball theme...and had to contain the lyrically challenging name "Atlantic Aplus Mini Markets."

Solution: I wrote lyrics that fit to the sound track you'll hear on the final jingle, with the words delivered via boisterous fan endorsement. (I listened to the music, then wrote the lyrics to fit.)

I tried to write it more like a stadium cheer than a jingle…and somehow managed to get the client's name mentioned six times!



Concept: Keith Gillespie
Copywriter: Keith Gillespie
Agency: Geraghty & Roman